There is an old saying, “The more things change, the more they stay the same.” That is what Stephen Colbert, from the The Colbert Report has to say about the recent merger activity in the telecom industry. Now of course the difference is telecommunication carriers today are facing far greater competition from cable, satellite, and data providers, along with peer-to=peer and services like Skype
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According a recent survey conducted by Pew Internet and American Life Project, 25 million more Americans signed up for broadband service in the past year. And an estimated 42 percent of America use some form a broadband connection.
As bandwidth increases, so will how we use the Internet to communicate. And one area that will reflect this will be in Web advertising. While the Web is already considered a big media outlet, the recent advertising announcement between the two Silicon Valley heavyweights Google and eBay point to the fact the Web is becoming even bigger. In fact, the Internet now only trails TV in reach. While we will still sit back and enjoy watching those Super Bowl commercials for quite some time, the fact remains that as increased bandwidth becomes more widespread, so will Web advertising, And not only will it be more targeted, but the Internet provides a vehicle for reaching us at work -- something TV is not able to do.